Search engine optimization (SEO) is the process of improving the ranking of a website on search engines like Google. It is a technique used to increase the visibility and traffic to a website by ensuring that it appears as high as possible in the search engine results pages (SERPs) for specific keywords or phrases.
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SEO is used in a variety of contexts, including:
- E-commerce websites: Online retailers use SEO to improve the visibility of their products and increase the likelihood that users will discover and purchase them.
- Blogs and content websites: Publishers use SEO to increase the visibility of their content and drive traffic to their websites.
- Local businesses: Local businesses use SEO to improve their visibility in local search results and attract customers from their local area.
- Service-based businesses: Service-based businesses, such as law firms and medical practices, use SEO to attract potential clients and improve their online presence.
- Nonprofit organizations: Nonprofits use SEO to improve the visibility of their causes and attract donations and volunteers.
Overall, SEO is used by businesses and organizations of all sizes and types to increase their online visibility and reach a wider audience.