Lead generation is a marketing term that refers to the process of creating interest in a product or service with the goal of developing a list of potential customers. This can be done through a variety of methods, such as email marketing, content marketing, social media advertising, and search engine optimization (SEO).
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The ultimate goal of lead generation is to create a list of qualified leads that can be converted into paying customers. This is an important part of the sales process, as it helps businesses find and connect with potential customers who are interested in their products or services.
