In marketing automation, a trigger is an event or behavior that causes a sequence to be executed. Triggers can be specific actions that a customer takes, such as subscribing to a newsletter or making a purchase, or they can be more general, such as being a member of a specific customer segment or reaching a certain point in a customer journey.
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Triggers are an important part of marketing automation, as they allow businesses to automate complex marketing processes and trigger actions based on customer behavior. This can help to improve the relevance and effectiveness of marketing efforts, and can also save time and resources.
Overall, a trigger in marketing automation is an event or behavior that causes a sequence to be executed, and that can help to automate complex marketing processes.