In marketing automation, what is a sequence?
In marketing automation, a sequence is a series of actions that are triggered by a specific event or behavior. For example, a sequence might be triggered when a customer subscribes to a newsletter, and it might include actions such as sending a welcome email, adding the customer to a specific email list, and triggering a follow-up email a few days later.
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Sequences are a key part of marketing automation, as they allow businesses to automate complex marketing processes and trigger actions based on customer behavior. This can help to improve the relevance and effectiveness of marketing efforts, and can also save time and resources.
Overall, a sequence in marketing automation is a series of actions that are triggered by a specific event or behavior, and that can help to automate complex marketing processes.
