To calculate your website’s engagement rate, you’ll need to first determine two things: the number of unique visitors to your website and the number of those visitors who engage with your content in some way. Engagement can include actions such as visiting multiple pages on your site, spending a significant amount of time on your site, or interacting with specific page elements such as clicking on links or buttons.
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Y can calculate your engagement rate by dividing the number of engaged visitors by the number of unique visitors and multiplying the result by 100 to express it as a percentage. For example, if you had 100 unique visitors to your website and 25 of them engaged with your content, your engagement rate would be 25%.
It’s important to note that the exact method for calculating engagement rate can vary depending on the specific metrics you’re using and the goals of your website. If you’re not sure how to best measure engagement on your site, you may want to consult with a digital marketing professional or perform some research to determine the most effective approach.
