To calculate marketing ROI (return on investment) as a percentage, you can use the following formula:
Marketing ROI percentage = (Revenue generated from marketing campaign – Marketing costs) / Marketing costs
Here’s an example:
Let’s say you spend $10,000 on a marketing campaign and it generates $15,000 in revenue. The marketing ROI percentage would be:
(15,000 – 10,000) / 10,000 = 50%
This means that for every $1 you spent on the marketing campaign, you received $1.50 in return.
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It’s important to note that this formula only measures the direct return on investment for the marketing campaign. It does not take into account any long-term effects or indirect impacts that the campaign may have had on sales or other business metrics.
To get a more comprehensive understanding of the overall impact of a marketing campaign, it may be helpful to consider other metrics such as brand awareness, customer loyalty, and overall business growth.