Lead generation is a marketing process that involves attracting potential customers who are interested in your products or services, and then capturing their contact information so that you can follow up with them and convert them into paying customers. This is typically done through a variety of marketing channels and tactics, such as targeted advertising, offering valuable content and resources, and using effective calls to action to encourage potential customers to take the next step.
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When a potential customer expresses interest in your business, they are typically asked to provide their contact information, such as their name, email address, and phone number. This information is then added to your lead database, where it can be used to follow up with the customer and nurture them into a paying customer.
Overall, lead generation is a process that involves attracting potential customers, capturing their contact information, and then following up with them to convert them into paying customers. This can be a valuable tool for businesses that are looking to grow and expand their customer base.