Website traffic is typically measured by tracking the number of visitors to a site and the number of page views. This information can be collected using a variety of tools, such as web analytics software, server logs, and tracking scripts.
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The data collected from website traffic can be used to determine the number of unique visitors to a site, the pages they visit, the length of time they spend on the site, and their geographic location, among other things. This information can help website owners understand their audience and improve their site in order to attract more traffic.