Website optimization refers to the process of improving a website in order to make it more visible to search engines and more user-friendly for visitors. This can be done through a variety of methods, such as improving the site’s content and structure, using keywords effectively, and fixing technical issues that may be hindering the site’s performance.
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Optimizing a website can help it rank higher in search engine results, which can lead to more traffic and potentially more business. It can also make the site easier to use and navigate, which can improve the user experience and encourage visitors to stay on the site longer.