How do I use virtual and augmented reality (VR/AR) in my digital marketing strategy to improve customer onboarding?
Virtual reality (VR) and augmented reality (AR) can be powerful tools for improving customer onboarding in your digital marketing strategy.
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Here are some steps you can take to use VR/AR:
- Determine the goals of your VR/AR onboarding: Before you implement VR/AR, you should identify the specific tasks you want it to perform and the goals you want it to achieve. This will help you to determine the type of VR/AR experience that is most appropriate for your needs.
- Choose a VR/AR platform: There are many different VR/AR platforms available, including platforms that are designed specifically for marketing and customer onboarding, such as VeeR and ROAR. You should choose a platform that is compatible with your marketing channels and has the features you need to achieve your goals.
- Design and build your VR/AR experience: Once you have chosen a platform, you will need to design and build your VR/AR experience. This may involve creating a script that outlines the content and interactions the VR/AR experience will include, as well as designing the VR/AR environment and functionality.
- Train and test the VR/AR experience: Before you launch your VR/AR experience, you should test it to ensure that it is functioning correctly and providing the desired level of customer onboarding.
- Launch and monitor the VR/AR experience: Once your VR/AR experience is ready, you can launch it and begin using it to onboard customers. You should monitor the VR/AR experience’s performance and make any necessary adjustments to ensure that it is meeting your goals and providing a good customer experience.
It’s important to note that VR/AR experiences can be expensive and time-consuming to create, and you should carefully consider whether they are a good fit for your marketing strategy and budget.
