Live streaming is the process of broadcasting a video in real-time over the internet.
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Here are a few steps you can take to use live streaming in your digital marketing strategy:
- Identify the platforms and channels you will use for live streaming: Consider the social media platforms and video streaming services that are most popular with your target audience and make sure you optimize for those platforms.
- Set specific, measurable, achievable, relevant, and time-bound (SMART) goals: Determine what you want to achieve with your live streaming efforts. Do you want to increase brand awareness, improve customer engagement, or drive sales? Make sure your goals are specific, measurable, achievable, relevant, and have a defined time frame.
- Plan and prepare for your live stream: Determine the topics and content you will cover in your live stream, and plan out any visuals or props you will use. Make sure to test your equipment and internet connection before the live stream to ensure a smooth experience.
- Promote your live stream: Use social media, email marketing, and other channels to promote your live stream and drive traffic to your website or social media pages.
- Interact with your audience during the live stream: Encourage audience participation by asking questions, taking polls, and responding to comments in real-time.
- Monitor and track your results: Use tools such as Google Analytics to track the performance of your live streaming efforts and identify areas for improvement.
By following these steps, you can effectively use live streaming as a key component of your digital marketing strategy to engage with your audience in real-time and build brand awareness.