Customer advocacy refers to when customers promote or recommend your business to their friends, family, and social networks. It can be a powerful form of word-of-mouth marketing, and can be a key part of your digital marketing efforts.
Before we continue, I wanted to introduce you to ClientEye – The world’s first artificially intelligent software to automatically identify all website visitors.
You can use ClientEye to Capture your visitors full name, contact information, company, title & more. All without using cookies or IP addresses to remain 100% GDPR compliant.
You can get a 7-day free trial to try it for yourself. Click here to learn more.
Here are some steps you can take to use customer advocacy in your digital marketing efforts:
- Encourage customer advocacy: To use customer advocacy effectively in your digital marketing efforts, it’s important to encourage your customers to promote your business to their friends and social networks. This could involve providing incentives or rewards for referrals, or simply making it easy for customers to share your business with their networks.
- Use customer advocacy to gather feedback: Customer advocacy can be a valuable source of feedback about your business. Encourage your customers to provide feedback about their experiences and use it to improve your product or service.
- Use customer advocacy to build trust: By regularly engaging with your customers and building relationships with them, you can build trust and encourage them to become advocates for your business. This could involve providing personalized experiences, offering rewards or incentives, or simply being responsive and available when they need help or support.
- Monitor and track customer advocacy: It’s important to continuously monitor and track your customer advocacy efforts to ensure that they are effective and helping you create word-of-mouth marketing. Use analytics tools to track customer interactions and identify areas for improvement.
Overall, by using customer advocacy to create word-of-mouth marketing, you can build trust with your customers and drive long-term success for your business.