Yes, keywords in search engine optimization (SEO) can be phrases as well as individual words. Using phrases, or long-tail keywords, as keywords can be an effective way to target specific audience segments and improve the relevance of your website’s content.
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Long-tail keywords are typically more specific and longer than single keywords, and they are often less competitive. This means that it may be easier to rank for long-tail keywords, and the traffic that you do receive from these keywords is likely to be more targeted and interested in your business or website.
For example, if you run a bakery, a single keyword like “bakery” may be too broad and competitive. However, a long-tail keyword like “homemade bakery in downtown Toronto” would be more specific and targeted, and it might be easier to rank for in search results.
Overall, using a combination of single keywords and long-tail keywords in your website’s content can help improve its visibility and ranking in search results, which can lead to more traffic and potential customers. It’s important to use keywords naturally and in a way that enhances the quality and relevance of your content.